How LinkedIn changed the business of these 3 entrepreneurs

People usually think of LinkedIn as a place to promote personal professional development, but it can also be an excellent resource for growing a company.Especially if you are a small business owner Personal brand LinkedIn is closely related to your company’s mission, so LinkedIn should not be overlooked as part of your social media strategy.

I sat down with a few founders to learn more about how LinkedIn is changing their business. Read on to hear their stories, see their results, and learn about strategies you can start implementing right away.

Quick note: Before you start using these strategies, I suggest you Review your LinkedIn profile To ensure that it is accurate and compelling. This will not take too much time, and it can go a long way!

Build thought leadership

While other social channels are often used to build your company’s brand, LinkedIn provides you with a unique opportunity to cultivate personal followers-which in turn can support your brand awareness. This is especially true when your personal thought leadership is closely integrated with your company’s mission.

when Sheryl Dorsey Launch a digital news and insight platform plug, She knew she wanted it to be seen as the dominant voice in the black innovation economy-and she also wanted her voice to be incorporated into it. She turned to LinkedIn to share what she was doing and the lessons she learned every week.

Sherrell Dorsey, founder and CEO of The Plug

The results were shocking: “The kind of engagement I received in just a few months was crazy. Just a few months later, I was appointed Top voices in LinkedIn technology. “

This recognition helped Dorsey and her company play a bigger role in public relations outreach and speaking opportunities. “It has a bit of street credibility. I think people see my profile and they will see that I am the top voice of LinkedIn, so I must be legal,” she said.

She continued to redouble her efforts LinkedIn Strategy–Add to LinkedIn real-time conversation Get involved-because she noticed that showing her enthusiasm will eventually enhance her company’s brand. “This is a way for people to see me, see the work, see the authenticity, and then decide what they want to interact with the brand based on what they see on LinkedIn or what I post or share,” she said.

Connect with industry leaders they may never have met

Social media is great for meeting new people, no matter where they are. But many entrepreneurs think LinkedIn is particularly valuable in this regard. In the post-COVID world, meetings and gatherings are not so common. LinkedIn is a powerful platform to find peers as opinion leaders, learning mentors, and even distant future customers.

Hina Russell, Founder and CEO Local production, I like the fact that her company operates in the relatively remote city of Halifax, Nova Scotia, Canada. However, she shared, “In some cases, not being in the place of action can make people feel isolated.”

Sheena Russell, Founder and CEO of Made with Local

Thanks to the strategy of sharing some behind-the-scenes actions on LinkedIn and her reflection on her life as a CPG (Consumer Packaged Goods) entrepreneur, Russell’s network development is far beyond the scope of local possibilities. “Through LinkedIn, I personally made connections with the large founders of CPG and the people who run the brands I admire very much,” she said.

In addition to helping Russell and her team build closer ties and giving them the opportunity to learn from the best in the industry, Russell also hopes that as Made With Local sets its sights on the United States and other regions, these far-reaching connections will prove Is valuable.

“For us, this is a great way to start building a reputation in the international CPG and natural food and beverage communities, which will serve us when we finally start selling products to these markets,” she said. “By then, I hope to appear on the feeds of many other CPG founders and people from the United States, so they will be somewhat familiar with the brand.”

Meet customers

Many social media platforms seem to be an interesting pastime-but do they really help small businesses make money? LinkedIn’s answer—especially for companies in B2B or career-related industries—is a resounding affirmation.according to Content Marketing Academy, LinkedIn is the top paid and organic channel for B2B companies.

Latisha Bird, Chief Executive Officer of Talent Development Agency Pefekta,seen it myself.As early as 2015, before founding the company, when she was still working full-time, she started using LinkedIn Profinder (now known as LinkedIn Service Market) Promote her career guidance services and find her early clients. “This basically tripled the income I brought to my business, and I was able to leave the American business in about six months,” she said.

Perfect CEO Latesha Byrd

Even today, because Perfeqta has established its position on other platforms, LinkedIn is still a strong driving force for customers. “One of my current hiring clients-a technology startup, we created a talent recruitment framework and made some diversity and inclusion roadmaps for it-found me on LinkedIn and contacted me,” Bird pointed out.

Although not every new connection will lead to immediate sales, putting yourself on LinkedIn may be an effective way to build a channel of potential customers. “Rear My last LinkedIn Live, Someone who works in diversity recruitment at a great company reached out and asked for the inclusive recruitment guide I mentioned,” Bird said. Since then, LinkedIn Live has been viewed nearly 30,000 times.

The best part is that all these business owners agree that compared to many other social platforms, LinkedIn does not require so intensive curation and content creation. Continue to post several times a week, interact with people in your world, and share your story truthfully without hesitation. With these three steps, You are building a strong LinkedIn strategy and growing your business in all kinds of incredible new ways.

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