Apple hires former BMW, Faraday, Canoo Exec


In the picture, Canoo is very much like a pod EV, which looks very soft and round, just like the technology products of the Apple era.

In the picture, Canoo is very much like a pod EV, which looks very soft and round, just like the technology products of the Apple era.
image: Kanu

Apple is still working hard to make cars.Rumors about technology giants in the automotive field have Swirl about in order to Years, talking about the autonomy of electric vehicles The cooperation with Hyundai ultimately failed. However, the company is still hiring. Just last week, Report from Cnet Indicates that executives will leave the company’s self-driving car program. To make up for this, Automatic blog report Apple hired Ulrich Kranz.

Ulrich Kranz's photo when he was still working at BMW in 2014

Ulrich Kranz’s photo when he was still working at BMW in 2014
image: BMW

If you are not familiar with Kranz, his resume is very long: He has worked at BMW for more than 30 years and is the head of the team that developed the BMW i series electric vehicles (especially i3 and i8).He left BMW to become Faraday Future’s chief technology officer, but Very public fallout With Stefan Krause who was also in Faraday at the time. Kranz and Krause continued to co-found Canoo, and Kranz eventually Leaving that company in April.

Why would Apple hire someone who just left the company he co-founded two months ago? This may indicate that Apple is taking its car plans seriously. Bringing in industry veterans with the expertise to make things happen may mean that their plans are accelerating. But Kranz has been an executive and founder of two troubled electric car startups. Faraday upset Yes Excellent record on fileCanoo has just begun a series of high-profile exits, including Kranz himself, aFor a long time, the US Securities and Exchange Commission’s investigation announcement was only a few hours away after thatThe company announced the pricing of its small bus electric car Regarding its $2.4 billion merger. It is difficult for any ordinary person to get such a resume job. Hope Apple knows what it is doing.



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